The Rental Market Nobody Saw Coming

Dear Reader,

Cincinnati just beat Washington D.C.

Let that sink in.

The Queen of the West jumped to number one rental market in America.

Not Los Angeles. Not San Francisco.

Cincinnati.

Most people missed it. I didn't.

• Cincinnati jumped four spots to become America's #1 apartment rental market, beating Washington D.C., with overall rents averaging $1,451 versus Manhattan's $5,632—proving the Midwest migration is real as 11 Midwest cities now rank in the top 30

• People are fleeing expensive coastal cities for affordable Midwest metros where $1,200 gets you a one-bedroom in Kansas City instead of a closet in New York, and St. Louis just rocketed up 74 spots in national rankings

• Smart landlords are following the demographic shift: renters from Chicago, NYC, and Denver are flooding into Cincinnati, Atlanta, and Kansas City, creating cash flow opportunities where cap rates actually make sense

The Midwest Is Winning

A new Rent Cafe report dropped November 24th.

Eleven Midwest cities now rank in America's top 30 rental markets.

That's not a trend. That's a migration.

And the numbers are crazy.

Follow the Money

Average rent in Cincinnati? $1,451 a month.

Manhattan? $5,632.

You could rent almost four Cincinnati apartments for the price of one in Manhattan.

People are doing the math. Fast.

Who's Moving and Why

Renters are fleeing Columbus, Indianapolis, and Chicago.

Heading to Cincinnati.

Why? Because they're tired of being cash-flow negative.

Tired of paying half their income for a shoebox.

The coastal premium doesn't make sense anymore.

What Your Money Actually Buys

Cincinnati one-bedroom? $1,269 for nearly 700 square feet.

Three-bedroom? Just over $1,800 with more than 1,300 square feet.

Compare that to Manhattan where $5,632 might get you a one-bedroom.

Maybe.

The value gap is insane.

Atlanta Takes Second

Atlanta grabbed number two.

People moving from New York City.

Average rent? $1,779.

Still way below Manhattan. Still way below most coastal cities.

You actually get space. Real space.

Kansas City at Number Three

Kansas City came in third at $1,304 average.

One-bedroom for $1,200. Three-bedroom under $2,000.

The report calls it "one of the Midwest's most desirable rental hubs."

People are coming from Chicago and Denver.

They see the opportunity.

The D.C. Story

D.C. used to be number one. Now it's fourth.

Average rent? Nearly $2,500.

Cincinnati beat it at $1,451. That's almost half.

Same job opportunities. Way better cash flow.

Las Vegas Surprises

Vegas cracked the top five. Only Western city up there.

Average rent? $1,453 overall. Studios under $1,000.

Sin City is becoming a value play.

The St. Louis Rocket

Here's the real story.

St. Louis ranked 27 out of 30. Not impressive, right?

Wrong.

It jumped 74 spots in national rankings. Biggest increase anywhere.

That's a signal smart investors don't ignore.

What This Really Means

This isn't just data. It's a demographic shift.

People are voting with their wallets.

Leaving expensive coastal cities for affordable Midwest metros.

Where rent makes sense. Where cash flow is possible.

The Landlord Play

If you're investing, wake up.

The opportunity isn't in New York or San Francisco anymore.

It's in Cincinnati. Kansas City. St. Louis.

Places where properties actually cash flow.

Where cap rates make sense.

Not speculation. Real investing.

Remote Work Changed Everything

You don't need San Francisco to work for tech anymore.

You don't need New York for finance.

Work from anywhere.

So people choose where their money goes further.

Where $1,451 gets you an apartment, not a closet.

The Cap Rate Reality

Manhattan? Maybe 2-3% cap rate. Pure appreciation play.

Cincinnati or Kansas City? 6-8% cap rates.

Actual cash flow from day one.

That's the difference between gambling and investing.

The Coastal Premium Is Dead

Nobody wants to admit it.

Paying $5,632 for Manhattan makes no sense.

You get better quality of life in Cincinnati for $1,451.

Better space. Lower stress. Actual savings.

The math isn't close.

What I'm Watching

I'm watching where people search. Where they move.

St. Louis up 74 spots? Signal.

Cincinnati beating D.C.? Signal.

Eleven Midwest cities in the top 30? Massive signal.

Ignore it at your own risk.

The Migration Pattern Is Clear

Chicago to Cincinnati.

New York to Atlanta.

Denver to Kansas City.

Expensive to affordable. Coastal to Midwest. High tax to low tax.

This isn't stopping.

The Inflation Connection

Everything costs more now.

Rent is one thing you can control.

Move from Manhattan to Cincinnati?

You just gave yourself a $4,181 monthly raise. Tax-free.

Think about what that does to your life.

Orlando's Falling

Orlando dropped 13 spots to number 28.

Average rent over $1,800.

People are leaving. The Florida boom is cooling.

Early Movers Win

As people migrate, infrastructure follows.

Businesses relocate. Restaurants open. Services expand.

Early movers get the best deals.

Late movers pay premium prices.

Which one are you?

My Take

I've invested in real estate for decades.

This Midwest migration is real. Based on fundamentals, not hype.

People need affordable housing. They need cash flow.

The Midwest delivers both.

What You Should Do

If you're renting expensive, run the numbers.

Could you move and save $4,000 monthly?

What would that do to your future?

If you're investing, look at these Midwest markets.

Where are people moving? Where's search activity spiking?

Follow the data.

The Political Advantage

Midwest states are business-friendly.

Lower taxes. Less regulation. Easier to operate.

Whether you're renting or investing, that affects your bottom line every month.

Final Word

Cincinnati is number one.

The Midwest claimed 11 of the top 30 spots.

St. Louis jumped 74 positions.

Manhattan rents: $5,632. Cincinnati: $1,451.

This is a fundamental reordering of American real estate.

Do you see it?

Rich people move early. They see trends before they're obvious.

They position themselves before the crowd arrives.

Poor people wait. They move after everyone else.

They pay premium prices for second-rate opportunities.

The data is right here. The opportunity is right now.

Which one are you going to be?

Kiyosaki Unsensored

P.S. Let me be blunt: If you own a home, you are a sitting duck. If you don't own a home, you're a victim of the biggest housing scam in history. Either way, you need to watch this video NOW. It's not a suggestion. It's a financial imperative. Click here to stop being a victim and start preparing for the 50% crash.

P.P.S. The institutional landlords are already selling. They see the red on the Excel sheet and they are dumping inventory. When the biggest players panic, the smart money buys. This video is your playbook for buying assets at a massive discount. Don't be the sucker who waits for the bottom—get the free Smart Guide and the video now.